Insights
Notes from building and growing websites.
Content Categories
The areas we keep returning to.
The archive is structured around the parts of website and growth work that repeatedly affect how B2B buyers discover, evaluate and act.
B2B Websites
SEO
Paid Search
E-commerce
Conversion
Product & Development
Industry Research
Questions From the Work
We write about the problems we actually encounter.
These are the questions we keep returning to in real website and growth work — recurring decisions, trade-offs and problems worth examining in more depth.
01
Why B2B Websites Fail at Product Discovery
02
When Your Website Needs RFQ Instead of Add to Cart
03
SEO Architecture for Industrial Product Websites
04
Why Google Ads Cannot Fix a Weak Landing Page
05
Shopify vs WordPress for International B2B E-commerce
06
How to Structure Hundreds of Technical Products
07
What Buyers Need Before They Request a Quote
Published Notes
Latest insights.
Website & Growth Review
Send us the website. We’ll identify the gap first.
Share your website, product range and target market. We’ll tell you where the digital growth system is falling behind — and whether the next move is Website, Search, Conversion, Inquiry, or a combination.