Representative records from the documented migration plan.
Product architectureSame product entry point
A deeper product system becomes visible before the buyer reaches individual models.
AERECH · Product architecture + inquiry
Product complexity required a better evaluation path before inquiry.
Capabilities joinedB2B Website+Buyer Inquiry
Applied when the gap is mainly structural
We restructure the site around the questions buyers need answered before shortlisting a supplier — from product families and applications to evidence and RFQ paths.
AERECHProduct architecture
Complex optical products reorganized around clearer product-family entry points.
KINGXCHIPProduct-family entry
Multiple cleaning-product lines separated into recognisable buyer-facing families.
Two different businesses. The same structural problem: the website had to help buyers understand the range before asking them to choose products.
We connect buyer questions, keyword demand and company knowledge to the right pages — while protecting search assets that already have value.
What this proves
VAZPO shows that growth work is not only about new pages — it can also mean protecting and rebuilding years of existing SEO, URLs and content continuity.
Common workstreams
Search DemandBuyer QuestionsKeyword → Page ArchitectureProduct / Application / Solution ContentSEO Asset ProtectionTechnical SEO FoundationsSearch & AI DiscoverabilityMeasurement
Turn buyer questions into useful sales context — before the conversation gets lost.
Inquiry handling should preserve what the buyer wants, needs and where they are in the decision process.
Best fit Buyers arrive through multiple channels, repeat questions, or sales teams spend too much time collecting information the website could capture earlier.
BeforeGeneric contact
Name, email, phone and a generic message field.
→
AfterRequirement-led inquiry
Product, data rate, quantity, target platform and requirement context carry into sales.
